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While Above-the-Line (ATL) advertising builds broad awareness through TV, print, and digital channels, Below-the-Line (BTL) tools like dealer boards bring that awareness to life at the retail level. When a customer who’s seen a brand’s ad on television encounters the same logo or colors on a dealer board, the recall is almost instant.
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The Role of Dealer Boards in Strengthening Brand Recall for FMCG and Automobile Sectors

In India’s fast-paced retail ecosystem, dealer boards serve as one of the most consistent and cost-effective branding tools. They not only identify retail touchpoints but also play a crucial role…
Posted by admin December 13, 2025

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